A Brand That Sells: Mastering B2B Branding with Stefanie Couch

The Grit Blueprint

Branding in the building materials industry is the foundation of trust, growth, and legacy, not just logos and colors. Strong brands differentiate products in crowded markets, helping companies avoid competing solely on price while creating emotional connections that drive purchasing decisions.
• Psychology of branding explains how emotions drive 95% of purchasing decisions, even in B2B transactions
• Strong brands like Trex, James Hardie, and Kohler have invested decades building authority that contractors remain loyal to
• Branding takes time and consistent investment – it's a decades-long game, not a quick-win strategy
• Small companies with clear branding can effectively compete against larger players by highlighting nimbleness and personalized service
• Employer branding is crucial for attracting talent with 25% of the industry retiring in the next decade
• Companies with CEOs who have personal brands see 11% more profitability and attract better talent
• Consistency in messaging, visuals, and customer experience must align with what your brand claims to be about
• Successful branding involves sharing stories rather than simply claiming product superiority
If you want your company to stand out today and thrive tomorrow, branding is not optional – it's absolutely essential. For more tools, training and industry content, make sure to subscribe here and follow me on LinkedIn and other social media platforms. To find out more about how Grit Blueprint can help you grow your business, check us out at our website, gritblueprint.com.
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Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools.

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Chapters

1. Why Branding Is Essential (00:00:00)

2. Defining Brand: More Than Logos (00:03:32)

3. The Psychology Behind Branding (00:09:10)

4. Building Materials Branding Matters (00:15:40)

5. Branding Takes Time: The Decades Game (00:22:01)

6. Common Objections to Branding (00:26:04)

7. Employer Branding & Talent Attraction (00:33:16)

8. Key Takeaways For Brand Building (00:39:07)