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Aligning with Corporate Initiatives
Manage episode 482512207 series 3426209
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Enjoy this replay of a great episode with John Kaplan. When selling a solution, you want to align with wide-ranging corporate initiatives and not just departmental one-offs. Many reps struggle to not only identify, but also align with company-wide initiatives that buyers are navigating with inside of their organization. John Kaplan explains how to recognize a corporate buyer and align your business outcomes with their pain points and other business issues.
Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
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Here are some additional resources:
- Three Common Sales Challenges and What to Do About Them
- How to Get Higher in Your Prospect's Organization
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
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