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The Fall of the Birkin: Why luxury fashion is dead.
Manage episode 482611277 series 3295048
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How Walmart's 'Wirkin' dupe became more coveted than an actual real Hermes Birkin. This points to a growing downward trend in the value of luxury fashion brands. In today's video, I discuss the downfall of Hermes and what brand pivots I would advise to get Gen Z on board with buying $10k bags again!
0:00 - 3:19 The only 2 ways you can buy a birkin bag (How to get a Birkin)
3:19 - The Rise of the Birkin (Jane Birkin's vision)
4:17 - The Rise of the ‘Wirkin’ (Walmart's Viral Birkin Dupe)
6:20 - The Fall of the Birkin
7:44 - How Hermes can pivot and compete with hyper realistic dupes?
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