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From Top Shelf to Legacy: The story of Fiyori Vodka
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From Top Shelf to Legacy: The story of Fiyori Vodka
Clarence Darkwa, founder of Fiyori Vodka & Johnnie Robinson, join the Charge Forward Podcast to share the incredible story of launching a premium vodka brand rooted in integrity, innovation, and intention.
Fiyori isn’t just another bottle on the shelf—it’s redefining what luxury tastes like. With a clean finish, no harsh ethanol bite, and a 97-point score at international spirits competitions, this ultra-premium vodka is winning over both connoisseurs and casual drinkers. How clean is it? Clarence tested it himself:
“I drank the whole bottle… and woke up at 8 a.m. feeling fine.”
In this powerful episode, we unpack:
🧬 The science behind Fiyori’s crystal-clean taste
🏆 How it became a gold medal-winning vodka with a loyal fanbase
🧠 Why 90 seconds of consumer behavior shaped the entire brand identity
🤝 The power of relationships in a self-funded spirits startup
⚙️ Behind-the-scenes of partnering with Pronghorn (Diageo) to scale as a minority-owned brand
🍸 What’s next: Espresso martini RTDs and nationwide expansion
Clarence and Johnnie Robinson are on a mission—and it shows. Whether you’re a spirits enthusiast, brand builder, or entrepreneur navigating a competitive space, this conversation is a masterclass in resilience, reputation, and real results.
“He was good to me.” That’s how Clarence wants to be remembered—and after this episode, you’ll understand why.
👇 Connect with Fiyori Vodka:
🌐 Website: https://www.fiyorivodka.com
📘 Facebook: facebook.com/fiyorivodka
📸 Instagram: instagram.com/fiyorivodka
🎧 Subscribe & Follow the Charge Forward Podcast:
🌐 Podcast Home
📘 Facebook: @ChargeForwardPodcast
📱 TikTok: @chargeforwardpodcast
📱 Instagram: @chargeforwardpodcast
🐦 X (Twitter): @ChargeForwardX
🎥 YouTube: Charge Forward Podcast Channel
🗓️ New episodes drop every Thursday — Tune in, subscribe, and leave a review!
🙌 Special Thanks to Our Sponsors:
💳 Charge Forward Solutions – Merchant Services
📈 Sense Development – Executive & Data Strategy
🔍 Sense-Leads.com – Wholesale Lead Services
🎥 HitLab Studios – Podcast Studio
🌟 Rosemary Salazar – Virtual Assistant Services
Chapters
1. Introduction to Fiore Vodka (00:00:00)
2. The Birth of Hemp-Infused Vodka (00:07:50)
3. Building the Brand and Product Development (00:20:03)
4. The Challenges of Starting a Liquor Brand (00:33:04)
5. Distribution Strategy and Market Growth (00:45:21)
6. Family Values and Future Vision (00:58:53)
7. Legacy and Final Thoughts (01:08:22)
42 episodes
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