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💧 LaCroix: The Cinderella of Seltzers | 32
Manage episode 483832925 series 3608271
Content provided by Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This sexy seltzer started out more than 40 years ago as a Wisconsin brewery’s quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal fave of Midwestern Little League coaches and soccer moms. But then, LaCroix hit its stride—and its second act, reborn as the trendy choice of Hollywood writers, Instagram influencers, and diet gurus. So, what caused this gobsmacking glow-up? Would you believe it was all thanks to a quirky former construction worker and his obsession with ‘chaos cursive’? Find out how LaCroix disrupted the beverage scene and kicked off a $30B global sparkling-water Renaissance… plus, our quest to find the proper pronunciation of “pamplemousse.” Here’s why LaCroix is the best idea yet.
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Manage episode 483832925 series 3608271
Content provided by Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This sexy seltzer started out more than 40 years ago as a Wisconsin brewery’s quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal fave of Midwestern Little League coaches and soccer moms. But then, LaCroix hit its stride—and its second act, reborn as the trendy choice of Hollywood writers, Instagram influencers, and diet gurus. So, what caused this gobsmacking glow-up? Would you believe it was all thanks to a quirky former construction worker and his obsession with ‘chaos cursive’? Find out how LaCroix disrupted the beverage scene and kicked off a $30B global sparkling-water Renaissance… plus, our quest to find the proper pronunciation of “pamplemousse.” Here’s why LaCroix is the best idea yet.
Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Similar to The Best Idea Yet
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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