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From Doubt to Dominance: How Kristi Thornton Built a People-First Recruiting Business That Wins
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Welcome back to the Level Up and LIVE Podcast, where we sit down with Montgomery County’s boldest business owners who are building more than just companies — they're designing lives they don’t grow to hate.
Today’s guest is Kristi Thornton, CEO of KOO Recruit, national speaker, award-winning community leader, and a fearless entrepreneur helping companies build teams and cultures that win.
In this episode, we go deep into:
Her gritty early days of building a business from scratch
Why so many leaders struggle with isolation — and how to fix it
The emotional moment of hiring her first employee
Her journey from heartbreak to national stages
How she’s built a people-first brand that’s changing lives
What it takes to lead with courage, clarity, and consistency
If you’re feeling stuck, burned out, or unsure what’s next, this one’s for you.
🎧 Tune in now and get inspired by someone who turned loss into leadership and setbacks into serious momentum.
👇 Don’t forget to:
✅ Subscribe to the podcast
✅ Join the Level Up and LIVE newsletter
✅ Follow us on Facebook, Instagram, YouTube, and LinkedIn @LevelUpAndLIVE
✅ Connect with Kristi Thornton and her work at KOO Recruit at
And if you’re looking for a weekly room full of growth-minded business leaders like Kristi, check out the Level Up + LIVE Mastermind Group. We’ll save you a seat.
Join a 4-week free trial here: levelupandlive.com/contact
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