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Old School Marketing Tactics, New School Results

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Manage episode 483833647 series 2557475
Content provided by Jasmine Star. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasmine Star or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Wanna know what makes people stop scrolling and actually pay attention to your business?

This episode is like sitting front row in a marketing masterclass—with real examples that made me go, “Dang. THAT is good.”

I share 3 real-life examples of irresistible marketing—from a PayPal email that stopped me in my tracks, to a blog that made me want to hire the writer immediately, to a customer service email that turned into a sales lesson.

And the best part? You can use all of them today in your own business.

Here’s what you’ll hear:

  • A genius way to turn an old-school flyer tactic into digital gold 💸
  • How one cold email stood out using just $0.02 (yes, really)
  • Why idioms, pattern interrupts, and cognitive fluency matter in your copy
  • How a writer earned my trust—without a pitch
  • What a SaaS company taught me about challenging assumptions and using data to sell smart
  • How customer service teams can secretly become your best sales channel

This episode is filled with copywriting gold, marketing psychology, and strategy you can swipe for your next email, launch, or brand campaign.

Grab a notebook (you’ll want to write these down) and press play now.

Click >>PLAY<< to hear all of this and:

[00:28] Why what worked last month might flop today (and what to do about it)

[02:47] Marketing move #1: “Show Me the Money” — how a $0.02 email cut through the noise

[07:07] Using idioms and neuromarketing to build familiarity and trust fast

[10:54] Marketing move #2: “Thank You, No Thank You” — how a blog reader turned into a hot lead

[13:34] Marketing move #3: “No, But Here’s Something Better” — how smart SaaS email turned a no into insight + upsell

[21:27] Why challenging assumptions and asking for feedback is the future of growth marketing

Listen to Related Episodes:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode545

Ready to create a powerful brand, high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs?
I’m hosting a mastermind for 7-figure entrepreneurs who want to build their business to 8-figures (and beyond) alongside others committed to doing the same - if it sounds like a good fit, I’d love to invite you to learn more and apply here: https://jasminestar.com/mastermind

  continue reading

587 episodes

Artwork
iconShare
 
Manage episode 483833647 series 2557475
Content provided by Jasmine Star. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasmine Star or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Wanna know what makes people stop scrolling and actually pay attention to your business?

This episode is like sitting front row in a marketing masterclass—with real examples that made me go, “Dang. THAT is good.”

I share 3 real-life examples of irresistible marketing—from a PayPal email that stopped me in my tracks, to a blog that made me want to hire the writer immediately, to a customer service email that turned into a sales lesson.

And the best part? You can use all of them today in your own business.

Here’s what you’ll hear:

  • A genius way to turn an old-school flyer tactic into digital gold 💸
  • How one cold email stood out using just $0.02 (yes, really)
  • Why idioms, pattern interrupts, and cognitive fluency matter in your copy
  • How a writer earned my trust—without a pitch
  • What a SaaS company taught me about challenging assumptions and using data to sell smart
  • How customer service teams can secretly become your best sales channel

This episode is filled with copywriting gold, marketing psychology, and strategy you can swipe for your next email, launch, or brand campaign.

Grab a notebook (you’ll want to write these down) and press play now.

Click >>PLAY<< to hear all of this and:

[00:28] Why what worked last month might flop today (and what to do about it)

[02:47] Marketing move #1: “Show Me the Money” — how a $0.02 email cut through the noise

[07:07] Using idioms and neuromarketing to build familiarity and trust fast

[10:54] Marketing move #2: “Thank You, No Thank You” — how a blog reader turned into a hot lead

[13:34] Marketing move #3: “No, But Here’s Something Better” — how smart SaaS email turned a no into insight + upsell

[21:27] Why challenging assumptions and asking for feedback is the future of growth marketing

Listen to Related Episodes:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode545

Ready to create a powerful brand, high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs?
I’m hosting a mastermind for 7-figure entrepreneurs who want to build their business to 8-figures (and beyond) alongside others committed to doing the same - if it sounds like a good fit, I’d love to invite you to learn more and apply here: https://jasminestar.com/mastermind

  continue reading

587 episodes

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