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Ep.207 Sunk Cost Fallacy: When to Walk Away From a Bad Investment
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Sunk Cost Fallacy: Stop Letting the Past Steal Your Future
Ever force yourself to finish a $2,000 course that isn’t helping—just because you paid for it?
That’s the sunk cost fallacy in action.
🧠 It tricks you into thinking:
“If I quit now, I’m wasting money.”
But here’s the truth: the money is already gone.
What matters now is what staying will cost you in:
- Time
- Energy
- Opportunity
📉 Smart investors don’t chase losses. They cut them.
Because progress isn’t about what you paid—
It’s about what’s still worth paying for.
✅ Ask this instead:
“If I hadn’t already spent the money, would I still choose this?”
If the answer is no, it’s time to walk away.
Your future isn’t behind you—it’s ahead.
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