From Views to Leads: Mastering Short Form Video with Halle McCrory

KGCI: Real Estate on Air

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Episode Summary

If you've been putting off short form video because you “don’t know what to say” or think it “won’t work for your market,” this is the episode that’s going to change your mind. On this week’s KGCI Real Estate On Air Live, host Ian Wheatley chats with Halle McCrory, co-host of the Realtor Hacks Tips and Tricks podcast, about what’s really working when it comes to reels, TikToks, and shorts—and how she’s pulling in deals that rival some agents’ annual production.

From simple home tours with relatable hooks to collaborating with local businesses for greater reach, Halle breaks down how agents can win with video (without chasing perfection or virality). Plus, Ian shares market updates and the psychological shift buyers are going through, and of course, we wrap with another round of Real Estate Confessions.

If you want to learn how to be relatable, strategic, and consistent on video—this is your playbook.

What You’ll Learn in This Episode:

📲 How One Agent Gained 250+ New Followers in 30 Days—Without Going Viral (35:03)
🏠 The Home Tour Hook That Led to 24,000+ Views—and Multiple Investor Leads (24:13)
🎯 Why Local Business Collabs Can 10x Your Video Reach (11:29)
💬 The Exact Prompts Halle Uses in ChatGPT to Build Better Video Scripts (17:01)
🧠 The Mindset Shift That Gets You Posting, Not Just Planning (13:07)

Episode Breakdown:

🎙️ Intro – What Rory McIlroy & Agents on Social Media Have in Common (00:50)
📉 Housing Headlines: Inventory Stalemates, Buyer Psychology & Long-Term Rates (03:19)
📱 The Real Estate Video Revolution: Conversation with Halle McCrory (07:17)
🎥 What’s Working Now: Property Tours, Food, and Collab Features (08:24)
🧠 Mindset Over Perfection: Start Posting Without Fear (12:46)
📌 Halle’s Time Block + Content Routine Strategy (32:20)
🤖 How to Use ChatGPT to Target & Script for Your Audience (17:01)
📈 Tracking Results: How She Knows It’s Working (34:16)
😂 Real Estate Confessions – Microwave Reflections & Wrong Names at Closing (42:03)
📢 Friday Focus Preview: 6 Hours of Social Media Hacks Coming Your Way (41:20)

🔥 Real Results, Not Just Likes

If you’re tired of feeling behind on social media, Halle’s approach offers a realistic, repeatable strategy for growth that won’t burn you out. No overthinking. No perfection. Just real content that works.

📲 Subscribe to KGCI Real Estate On Air Live
Available on Apple Podcasts, Spotify, iHeart, and the KGCI Real Estate On Air mobile app (iPhone & Android).

🎧 Want More Video Strategy?
Don’t miss this week’s Friday Focus, where we go 6 hours deep into video tools, scripts, equipment, and what’s actually working for top agents right now.

😂 Got a Real Estate Confession?
DM us on Facebook or Instagram—you might just hear it on next week’s show.

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