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How To Build a Go-To-Market Value Chain to Drive BIG Growth with Brett Jackson
Manage episode 483901878 series 1011006
Guest: Brett Jackson, a coach at CEO Coaching International. Brett is a seven-time CEO, and two-time COO with 35 years of experience leading software and SaaS companies through scale-ups, pivots, and turnarounds. Before he became a CEO, Brett built deep go-to-market expertise as a VP in product sales and marketing.
Quick Background: You can't always blame sales and marketing when your sales are trending in the wrong direction. And sales and marketing can't always blame each other. Great leaders push their teams to look below the surface and also take in the BIG picture to repair deeper misalignments that are stalling progress.
On today's show, Brett Jackson discusses how optimizing the go-to-market value chain can drive sustainable revenue growth and Make BIG Happen.
250 episodes
Manage episode 483901878 series 1011006
Guest: Brett Jackson, a coach at CEO Coaching International. Brett is a seven-time CEO, and two-time COO with 35 years of experience leading software and SaaS companies through scale-ups, pivots, and turnarounds. Before he became a CEO, Brett built deep go-to-market expertise as a VP in product sales and marketing.
Quick Background: You can't always blame sales and marketing when your sales are trending in the wrong direction. And sales and marketing can't always blame each other. Great leaders push their teams to look below the surface and also take in the BIG picture to repair deeper misalignments that are stalling progress.
On today's show, Brett Jackson discusses how optimizing the go-to-market value chain can drive sustainable revenue growth and Make BIG Happen.
250 episodes
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