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20-60-20: A Leadership Strategy for Change
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In this episode, “20-60-20: A Leadership Strategy for Change”, Brent discusses his upcoming book "20-60-20," which reveals how effective leaders can transform organizational culture by strategically focusing on different segments of their teams. This principle shows how simple, consistent leadership behaviors can create lasting change even when facing substantial resistance.
Through colorful stories, including the unforgettable "Brass Lady" anecdote about leadership courage, Brent illustrates how consistency becomes your most powerful tool for building credibility when managing change in an organization. "People want to know if you're for real," he explains, highlighting how unwavering resolve distinguishes transformational leaders from ineffective ones. He also discusses how and when to focus on different segments of their workforce, including ‘early adaptors’ and ‘resistors’.
Whether you've inherited a dysfunctional team or simply need to pivot an established culture, this episode provides practical guidance for starting exactly where you are.
Talking Points
- Culture is a direct reflection of what leadership consistently demonstrates every day
- Effective leaders start by investing in and leveraging their supportive 20% to influence the neutral 60%
- Addressing resistors requires clear expectations, support, and sometimes making tough decisions with humanity
- Cultural change can begin at any time by starting small, being authentic about past shortcomings, and demonstrating consistent new behaviors
- Developing other leaders (Level 4 leadership) creates lasting change that extends beyond your direct influence
Brent Ransom and Josh Wilson explore the journey of leadership—wherever you are, from day one to the final stretch.
Brent Ransom is the Founder and CEO of The Sawgrass Group, Inc., a leadership and talent development firm. With nearly two decades of experience and expertise in psychology and HR, Brent brings deep insight into building strong leaders and teams. Together, we’ll share foundational concepts to help you grow and lead with confidence.
Find out more: https://thesawgrassgroup.com
Contact Sawgrass: [email protected]
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