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DMJ Ep 548 - The 10 Commandments of Branding
Manage episode 483978578 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!
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Manage episode 483978578 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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