354: The Power of Follow-Up: Turning Leads Into Closings

Empowering Women in Real Estate® - The Podcast with Karen Cooper

What’s the difference between a pipeline that dries up and one that keeps producing? One word: follow-up.

In this episode, I’m diving deep into the art (and science) of follow-up in your real estate business. Whether your lead timeline is five days or five months, staying top of mind is how you build trust—and close deals.

I’ll walk you through:

• The mindset shift that changes follow-up from “annoying” to “serving”

• Why 80% of sales happen after 5+ follow-ups (but most agents stop after one!)

• A simple weekly update system you can use with current clients

• My favorite real-life follow-up scripts to reconnect with leads

• How to nurture long-term prospects and stay in their orbit until they’re ready

Plus, I’m sharing the exact structure I used during my sales career to consistently follow up with listings, buyers, and even long-term nurtures—without dropping the ball.

If you’ve ever struggled with what to say, how often to reach out, or feared “bothering” someone, this episode will help you reframe, refocus, and re-engage.

After you listen, send 3 follow-up messages—and let me know how it goes! DM me @karen.w.cooper on Instagram.

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