5: The Blockchain Co-Founder Taking on Deepfakes, AI & the Death of Reality

Unfiltered Finance!

In this episode of Unfiltered Finance, hosts Ron Geffner and John D’Agostino speak with Dr. Scott Stornetta—widely recognized as a founding father of blockchain technology—about one of the most urgent issues of our time: the collapse of digital trust.
Dr. Stornetta dives into the rising threat of deepfakes, AI-generated impersonations, and the erosion of reality online. He explains how his new venture, SureMark, aims to rebuild trust using a blockchain-backed identity and content verification network—providing a much-needed “reality coefficient” in a post-truth internet age.
🧠 Topics Covered:

• What deepfakes really are—and why they’re no longer a joke
  
• How AI is weaponizing impersonation at scale
  
• Real-world fraud stories (including SEC impersonation & IRS scams)
  
• Why Photoshop never changed the world—but ChatGPT will
  
• SureMark and the future of verified digital identity
  
• The small-town trust model reinvented for the internet
  
• How blockchain can protect kids, creators, and citizens in a deepfake era
  

If you care about digital identity, misinformation, or protecting yourself (and your loved ones) from AI-fueled scams, this episode is essential.
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