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Episode 7.8: Unlocking Content Ideas with AI: A Deeper Dive
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Our mission is to explore the crucial stages of AI-assisted content creation, from initial idea generation and headline refinement to drafting and mastering prompt engineering. We'll be digging into these areas by referencing materials from the AI Content and SEO course and the AI Marketing Tools Directory. The goal is to see how our current understanding measures up against this source material and identify opportunities to strengthen our approach, making it even more practical and useful.
Let's kick things off with that very first stage: idea generation.
When considering how AI can help, the AI Content and SEO course offers some immediate connections. While Module Three of that course delves into creating compelling images and videos with AI—hinting at the creative potential—the question of generating the fundamental textual idea is key. Lesson 2.1 of the same course mentions that Large Language Models (LLMs) are capable of handling numerous marketing tasks, and brainstorming is undoubtedly one of them.
For a concrete example of AI in idea generation, the "Get Started with AI Marketing" course provides an excellent illustration. Specifically, Lesson 2.1 and its accompanying workbook discuss using the tool AnswerThePublic. This tool leverages Natural Language Processing (NLP)—essentially AI's capacity to understand human language—to reveal the precise questions people are typing into search engines. Think of the classic "who, what, where, when, why" queries.
AnswerThePublic intelligently groups these user queries, categorizing them by questions, prepositions, and comparisons, and even provides alphabetical lists and related terms. It's like having a direct line into your audience's thoughts, allowing you to discover what they genuinely want to know.
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