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Episode 2: Becoming the Search Queen: How Personal Branding + Google Search Built My 7-Figure Business
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What does it really take to build a business that stands out, sells consistently, and stays true to your values?
In this episode of Diary of the Search Queen, I'm taking you behind the scenes of how I became Sonja the Search Queen – and no, it didn’t happen overnight (or by accident).
From managing 300 clients solo to launching a multi-7-figure Google accredited agency built on trust, data, and integrity – I’m walking you through the mindset shifts, values, and bold decisions that shaped both my brand and my business.
This is more than a business story. It’s about claiming your worth, trusting your voice, and building something aligned with who you are and how you want to live.
In this episode, I share:
- How I turned Google Search into my superpower – and my niche
- The exact moment I claimed the title “Search Queen” (and why it still matters)
- Why I walked away from a job that didn’t align with my values
- The role personal branding played in building a 7-figure business
- The connection between resilience, identity, and the business you build
Whether you're redefining your brand, niching down, or finding the courage to take up more space – this episode will give you the fuel and clarity to go for it.
Want more?
- Buy the Search for Resilience https://www.amazon.com.au/Search-Resilience-Awaken-Warrior-Business/dp/1925452964
- Follow Sonja on Instagram at https://www.instagram.com/sonjathesearchqueen/
- Download a copy of The Google Ads and SEO Checklist https://sonjathesearchqueen.com/google-ads-and-seo-checklist/
- Find out more at https://sonjathesearchqueen.com/
Loved this episode?
Tag me on Instagram @sonjathesearchqueen with your biggest takeaway or aha moment!
And if this episode landed for you, I’d be so grateful if you hit subscribe, leave a review, and help me reach more people searching for meaning, growth, and impact.
Here’s to building bold brands, powerful search strategies, and unshakeable resilience.
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