#31: Never Stop the "Grindy" Stuff with Elina Panteleyeva

Building the Biz

Elina Panteleyeva is the founder of Dood Woof, a wellness brand for doodle dogs. Here, Elina shares her journey from a tech project manager to an entrepreneur, sparked by a layoff in 2023. She discusses her immigrant background, initial ventures, and how a book inspired her to start her business.
Elina emphasizes community engagement, detailing how she built a loyal customer base by addressing doodle-specific needs, like developing a natural detangler spray. She also highlights the importance of self-care and celebrating small wins and offers advice for aspiring entrepreneurs to take action and build supportive communities.
Shane Bauman is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 7861065.1 Exp. 4/27
What’s Inside:

• Elina’s journey from tech project manager to entrepreneur
• How Elina built the Dood Woof brand
• Elina’s advice for new entrepreneurs

Mentioned in this episode:
Doodwoof.com
Dood Wolf Dog Detangler Spray
Elina Panteleyeva on LinkedIn