Is Google Stealing Your Traffic? Digital Horizons podcast

11d ago 14:15

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In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape.
We cover:
- What AI Overviews are and how they appear in search results
- Why click-through rates are plummeting
- What types of keywords are affected (and which aren’t)
- How to optimise your content for answer-driven queries
- Whether SEO is still worth the investment
- The role of local SEO and authority signals
- Real examples from clients seeing both drops and recoveries
60% of searches now result in zero clicks
47% of all Google searches are showing AI overviews
If SEO is part of your marketing strategy, this episode is essential.
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Hosted by:
James Walker – Managing Director at WHD
Brian Hastings – Managing Director at Nous

The Digital Horizons Podcast is hosted by:
James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Chapters

1. Google AI Overviews Explained (00:00:00)

2. Impact on SEO Traffic (00:04:10)

3. Strategies for AI Overview Success (00:07:12)

4. Commercial vs Information Searches (00:10:57)

5. Alarming Zero-Click Statistics (00:12:40)

6. Final Thoughts on SEO Future (00:14:00)

64 episodes