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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
HR1 - Are the Red Sox approaching the point of no return?
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HR1 - Andy and Fitzy talk Red Sox in the first hour of today's show. Who are the winners and losers of the week in Boston sports. Are the Sox approaching a point of no return? Does Alex Cora actually have a role in decision making?
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742 episodes
Manage episode 485835482 series 2445662
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
HR1 - Andy and Fitzy talk Red Sox in the first hour of today's show. Who are the winners and losers of the week in Boston sports. Are the Sox approaching a point of no return? Does Alex Cora actually have a role in decision making?
…
continue reading
742 episodes
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1 Best of Celtics on WEEI: Is Lillard a Real Possibility? 1:05:14
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The best conversations about the Celtics this week from The Greg Hill Show, Jones & Keefe, and WEEI Afternoons. Diving into the latest chatter surrounding the Celtics and NBA vet Damian Lillard, who is a free agent after getting waived by the Bucks. Plus, looking at what's next this offseason for the C's. That and more this week on Best of the Celtics!…

1 Best of the Patriots on WEEI: Did we overrate their offseason moves? 1:36:46
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ESPN gave the Patriots’ offseason moves a lukewarm review, which raises the question: Did we overrate what they did? How does their roster stack up to the rest of the NFL? What are their best and worst position groups? How big of a jump can Drake Maye make in Year 2?

1 Best of the Red Sox on WEEI: Do they need to trade an outfielder? 1:34:01
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The Red Sox are rolling! Will they be buyers at the trade deadline? Do they need to trade away an outfielder because of their logjam there? Craig Breslow joins The Greg Hill Show to discuss both topics. Will the team extend Alex Bregman? Plus, Will Flemming and Will Clark are feuding over Rafael Devers.…
On today's WEEI Afternoons show we talked about the Red Sox, Patriots, sprinkles and so much more. We heard from Red Sox nation on some bold stances.

1 HR 4- What could the Red Sox do at the deadline 44:01
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With a crowded outfield and stars coming back into the lineup, who could be on the move?
We hear from Red Sox nation
Is Bregman in the dugout his authentic self or is it all for show?
The Afternoons always love talking NFL and the drama around the league
Mahomes did not only get advice but comments from a reporter about his weight

1 The Afternoons let us know which Patriots they are excited to see this season 22:41
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Which Patriots should you look out for this season
From sprinkles, Diggs to Stiz Grimey and Bill Belichick this hour is filled up with sports controversy.
Stiz Grimey puts out a new diss track for Will Fleming to Will Clark. UNC donors are tired of Belichick and what he brings down south
The afternoons give their three point stance on some of the hottest takes
The kids are finding their groove in the lineup and starting to heat up.
The fans chanting to keep Durran and Bregman is back at third
After six straight wins the Red Sox nation is back packing Fenway Park
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1 HR 4 - Will Clark continues anti-Boston tirade + Quiz with Stiz on TB12 relationships 37:21
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Hart, Fitzy and Johnson continue their defense of Red Sox broadcaster Will Flemming, as former San Francisco Giants' 1B Will Clark has continued his tirade against Boston's radio voice as the week has gone along. Plus, on this week's Quiz with Stiz, Andy Hart and Ted Johnson battle in a trivia challenge on the past relationships of Tom Brady, and the guys conclude the show by recapping the stories they missed today on Odds and Ends.…
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1 It's Hart vs. Ted in a "Quiz with Stiz" on TB12's past relationships 14:14
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On this week's Quiz with Stiz, Andy Hart and Ted Johnson battle in a trivia challenge on the past relationships of Tom Brady.
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1 Our favorite, and least-favorite, Patriots seasons of all-time 10:59
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Hart, Fitzy and Johnson share their favorite seasons in New England Patriots' history, as well as their least-favorite campaigns.
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1 HR 3 - Rankings Patriots position groups + our favorite Pats seasons of all-time 43:21
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Hart, Fitzy and Johnson present their rankings of the Patriots position groups in 2025, from worst (10th) to first. Plus, the guys react to ESPN's lukewarm review of the 2025 Patriots offseason as a whole, and they discuss whether they and fans have collectively overrated the moves made by the team this summer. They also share their favorite, and least-favorite, Patriots seasons of years past.…
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1 ESPN shares lukewarm review of Patriots 2025 offseason moves 15:39
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Hart, Fitzy and Johnson react to ESPN's lukewarm review of the 2025 Patriots offseason as a whole, and they discuss whether they and fans have collectively overrated the moves made by the team this summer.
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1 Ranking the 2025 Patriots' position groups from worst (10th) to first 16:40
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Hart, Fitzy and Johnson present their rankings of the Patriots position groups in 2025, from worst (10th) to first.
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1 HR 2 - Three Point Stance, NFL-NFLPA collusion + Sox celebrations 42:47
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On today's Three Point Stance: Andy doubles down on his argument that the Red Sox should trade Kristian Campbell, Fitzy fights off the "haters" of Christian Gonzalez and Ted is worried about Stefon Diggs' ability to learn Josh McDaniels' offense. Plus, Ted Johnson shares his perspective with Hart and Fitzy on the report that the NFL and senior leaders of the NFL Players Association have been colluding against players in the league regarding guaranteed contracts, and the guys break down the Red Sox unique hit/home run celebrations.…
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1 Ted Johnson's perspective on NFL, NFLPA colluding against its players 12:59
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Ted Johnson shares his perspective with Hart and Fitzy on the report that the NFL and senior leaders of the NFL Players Association have been colluding against players in the league regarding guaranteed contracts.
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(HOUR 1) Hart and Fitzy react to Will Clark's inflammatory comments, as the former MLB first baseman blamed Red Sox broadcaster Will Flemming for the Rafael Devers-centric drama that he created. Plus, the guys discuss the Red Sox offensive explosion that was on display in their sweep of the Rockies, and they debate whether Marcelo Mayer could benefit from a trip down to Worcester. (HOUR 2) On today's Three Point Stance: Andy doubles down on his argument that the Red Sox should trade Kristian Campbell, Fitzy fights off the "haters" of Christian Gonzalez and Ted is worried about Stefon Diggs' ability to learn Josh McDaniels' offense. Plus, Ted Johnson shares his perspective with Hart and Fitzy on the report that the NFL and senior leaders of the NFL Players Association have been colluding against players in the league regarding guaranteed contracts, and the guys break down the Red Sox unique hit/home run celebrations. (HOUR 3) Hart, Fitzy and Johnson present their rankings of the Patriots position groups in 2025, from worst (10th) to first. Plus, the guys react to ESPN's lukewarm review of the 2025 Patriots offseason as a whole, and they discuss whether they and fans have collectively overrated the moves made by the team this summer. They also share their favorite, and least-favorite, Patriots seasons of years past. (HOUR 4) Hart, Fitzy and Johnson continue their defense of Red Sox broadcaster Will Flemming, as former San Francisco Giants' 1B Will Clark has continued his tirade against Boston's radio voice as the week has gone along. Plus, on this week's Quiz with Stiz, Andy Hart and Ted Johnson battle in a trivia challenge on the past relationships of Tom Brady, and the guys conclude the show by recapping the stories they missed today on Odds and Ends.…
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1 Three Point Stance: Trade Campbell, Gonzalez's potential + Diggs/McDaniels 22:09
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On today's Three Point Stance: Andy doubles down on his argument that the Red Sox should trade Kristian Campbell, Fitzy fights off the "haters" of Christian Gonzalez and Ted is worried about Stefon Diggs' ability to learn Josh McDaniels' offense.
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1 HR 1 - Will Clark blames Will Flemming for his own Devers drama 35:21
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Hart and Fitzy react to Will Clark's inflammatory comments, as the former MLB first baseman blamed Red Sox broadcaster Will Flemming for the Rafael Devers-centric drama that he created. Plus, the guys discuss the Red Sox offensive explosion that was on display in their sweep of the Rockies, and they debate whether Marcelo Mayer could benefit from a trip down to Worcester.…
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1 Will Clark the tool bag | Red Sox are having more fun, playoffs are in reach 12:00
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More discussion of Will Clark’s podcast. He seems to be a big ol’ toolbag. This story is available to all, why on earth is he acting like his podcast is not published? Stiz tells a bad joke. Will this cause brother beef? The Sox are in the playoffs! Let’s get hype. Three good pitchers! Things have changed in the outlook for the season. Trade deadline discussion. The Red Sox are beating teams they need to beat. Playoffs are feeling more and more in reach. What do the Sox need to do against the Rays?…
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1 A response to Will Clark's barking about Will Flemming 17:20
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Hart calls out Will Clark for not understanding how modern audio tech and podcasting works. Why did San Francisco say we were lying? The audio was taken straight from the Deuces Wild Podcast! Hart threatens to release Ted on Will Clark. Looking back on the whole Devers first base story. Everyone takes first base drills. Why is Devers not doing them? Even Stiz can do them! Clark just keeps lying. We go through all the lies. Join our show and defend yourself. This was embarrassing for him.…
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1 Trevor Story's Sticker Story | 'Baseball Isn't Boring' 27:27
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From 'Baseball Isn't Boring' (subscribe here): There is probably no better example of Baseball Isn't Boring science impacting a player than Trevor Story. From the time he accepted his BIB sticker, the shortstop has been one of the best hitters in baseball, with his three-run homer moments after conducting this podcast offering the latest punctuation. Story sits down with Bradfo to talk about his turnaround, his current existence, and all things being Trevor Story these days. It's another fantastic look into a fascinating journey.…
Today on WEEI Afternoons Alex Cora joins and lets us know about an updated roster and how they want to approach the rest of the season. Devers is never not a subject and NFL rankings.
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Getting nothing for Bregman and a big golf course fight
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Bregman will be back soon for the Red Sox but could we be moving on from the all- star
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1 7-9-25 HR 3- New rankings come out about the Patriots 42:18
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Where do the Patriots rank in the NFL before training camp
Where do the Patriots rank in different categories.
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1 Where does Drake Maye rank in NFL quarterbacks 18:22
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What is needed of Drake Maye in year two to be a success in the NFL
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We had hot takes all hour long. The crew gives us their three point stances and some juicy Devers news
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1 Devers will not end his contract in a Giants uniform 22:00
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Andy gives us a hot take on Devers and we dive into everything Devers
Three Point Stances: US men's soccer, social media workouts and not being an all-star
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1 7-9-25 HR 1- Alex Cora joins the Afternoons 45:07
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Alex Cora talks about the roster and All-star break plans
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Alex Cora joins the Afternoons and lets us know about the return of Bregman, Anthony and Duran's place on the team and plans for Crochet
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1 Have we seen enough from the Red Sox to buy back in 21:28
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The crew talks if they are bought back in to the Red Sox season. Talking deadline, Will Fleming doubles down on Red Sox tradeline.
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1 Is Tom Brady a sad bachelor? | '6 Rings & Football Things' 10:53
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From '6 Rings & Football Things' (subscribe here): Is Tom Brady a sad bachelor? Fitzy, Dan, and Ted revisit Hart's Three-Point Stance from the other day on Tom Brady. Is this what Brady wanted for life after football?
HR 1: The Red Sox are rolling, are they better off without Rafael Devers? HR 2: Three-Point Stance | Brad Stevens press conference reactions HR 3: The new-look Patriots will surprise people next season HR 4: The Red Sox need to figure out who they are before the trade deadline
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1 HR 4: The Red Sox need to figure out who they are before the trade deadline 40:50
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There is real smoke surrounding a Jarren Duran trade, but Red Sox front office does not deserve the benefit of the doubt. Maybe the Red Sox were onto something when they moved on from Rafael Devers.
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