Jamie Dimon Called Bitcoin a Scam. Now $4T JPMorgan’s Selling It

The Bitcoin Playbook

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This free, 27-page resource includes:

• Six ways ANY business can benefit from Bitcoin
• Some of the best Bitcoin-only businesses to partner with
• Key Bitcoin concepts for people getting started

Jamie Dimon once called Bitcoin a scam — now JPMorgan is offering it to clients. What changed? In this sharp business roundup, we break down Wall Street's slow pivot, why Ledn went Bitcoin-only, and how Steak 'n Shake Lightning payments signal a shift in real-world adoption. We also explore the bold idea of the U.S. acquiring 1M BTC as part of a sovereign reserve strategy.

Featuring Joe Ianni (Lyncster) and Trey Sellers (Unchained), both trusted advisors to institutions, family offices, and Bitcoin-native businesses.

🌐 CONNECT WITH JOE

• 🌍 Website: Joe's Website

🌐 CONNECT WITH TREY

• 𝕏 X: @ts_hodl on X
• 🌍 Website: Trey's Website
• 🌍 Substack: Trey's Substack

🌐 CONNECT WITH JOSH

• 𝕏 X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Jamie Dimon’s reversal highlights how even the biggest Bitcoin critics are now strategically adopting BTC.
• Ledn dropping altcoins signals a growing institutional preference for Bitcoin-only infrastructure.
• Lightning is reaching real-world consumers — with Steak ‘n Shake now accepting Bitcoin.
• Spending vs. HODLing isn’t just a meme — it’s becoming a macroeconomic decision.
• The Bitcoin-only movement is accelerating, leaving no room for crypto dilution in serious institutional plays.
• Institutional interest is no longer exploratory — it’s strategic, tactical, and public-facing.

SHOW PARTNERS

Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE