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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Gordon Wittenmyer gets candid about the Reds' lack of spending (Hour 1)
Manage episode 486261621 series 1511559
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532 episodes
Manage episode 486261621 series 1511559
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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532 episodes
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Hit & Run with Matt Spiegel

1 Cubs and Cardinals split first 2 games, White Sox mourn loss of Bobby Jenks (Hour 1) 44:32
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Hit & Run with Matt Spiegel

1 Chris Burke talks calling Cubs/Guardians, facing Bobby Jenks in 2005 World Series (Hour 2) 41:50
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Hit & Run with Matt Spiegel

1 Cade Horton breaks down his career-best outing in a recent Cubs win (Hour 3) 46:36
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Hit & Run with Matt Spiegel

1 Spiegel reframes the Kyle Tucker trade as the Cubs beat up on Astros (Hour 1) 43:20
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Hit & Run with Matt Spiegel

1 Steve Stone thinks the White Sox are the land of opportunities in MLB (Hour 2) 43:42
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Hit & Run with Matt Spiegel

1 Aram Leighton of Just Baseball help us build a Sandy Alcantara trade package (Hour 3) 44:25
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Hit & Run with Matt Spiegel

1 Bloop Hits: Trout home run, Kurtz dingers in New York, Turner wants a cycle (Hour 4) 22:51
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Hit & Run with Matt Spiegel

1 White Sox pitcher Grant Taylor joins us after his 1st career MLB start (Hour 1) 44:07
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Hit & Run with Matt Spiegel

1 Cubs reliever Brad Keller discusses his role in the bullpen (Hour 2) 43:19
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Hit & Run with Matt Spiegel

1 Ryan McGuffey: White Sox are moving in the right direction (Hour 3) 42:42
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Hit & Run with Matt Spiegel

1 Sahadev Sharma: It's too hot to even stand at Wrigley Field (Hour 4) 31:38
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Hit & Run with Matt Spiegel

1 Cubs hang on for a win, while White Sox suffer a loss in extra innings (Hour 1) 45:02
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Hit & Run with Matt Spiegel

1 Bret Boone reflects on his family's history in baseball this Father's Day (Hour 2) 41:12
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Hit & Run with Matt Spiegel

1 Matt Spiegel joins the show live from the Cubs Radio booth (Hour 3) 45:05
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Hit & Run with Matt Spiegel

1 Kerry Wood and Ben Zobrist on what they like about the 2025 Cubs (Hour 4) 29:06
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Hit & Run with Matt Spiegel

1 Vinnie Duber believes the White Sox are on to something with their young core (Hour 1) 46:55
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Judson Richards opened his show by discussing the Cubs' win over the Tigers on Saturday and how the White Sox's young core is playing well. After that, baseball writer Vinnie Duber joined the show to discuss the latest White Sox storylines.
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Hit & Run with Matt Spiegel

1 Jon Greenberg talks White Sox's ownership succession plan (Hour 2) 46:09
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In the second hour, Judson Richards was joined by Jon Greenberg of The Athletic to discuss the White Sox's ownership succession plan. Later, Richards shared how much he enjoys the friendship between Cubs center fielder Pete Crow-Armstrong and designated hitter Seiya Suzuki.
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Hit & Run with Matt Spiegel

1 Jim Deshaies discusses Jed Hoyer's work in building the Cubs (Hour 3) 48:36
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In the final hour, Judson Richards was joined by Marquee Sports Network analyst Jim Deshaies to discuss Cubs president of baseball operations Jed Hoyer's work in building the club. Later, Richards asked what the Cubs should be willing to trade to acquire a frontline starting pitcher.
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Hit & Run with Matt Spiegel

1 Gordon Wittenmyer gets candid about the Reds' lack of spending (Hour 1) 44:45
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Hit & Run with Matt Spiegel

1 Cubs reliever Caleb Thielbar discusses his journey from independent ball to MLB (Hour 2) 45:26
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Hit & Run with Matt Spiegel

1 Paul Sullivan thinks Clark the Cub is a loser (Hour 3) 45:55
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Hit & Run with Matt Spiegel

1 Barry Rozner reluctantly returns to Hit & Run ... and then leaves again (Hour 1) 42:12
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Hit & Run with Matt Spiegel

1 Keith Law discusses potential trade pieces in Cubs' farm system (Hour 2) 44:03
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Hit & Run with Matt Spiegel

1 Miguel Vargas joins us after winning American League Player of the Week (Hour 3) 48:10
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Hit & Run with Matt Spiegel

1 Steve Stone talks encouraging progress of Chase Meidroth, Miguel Vargas (Hour 1) 44:47
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Hit & Run with Matt Spiegel

1 Team of the Moment: Minnesota Twins win their 13th straight game (Hour 2) 42:38
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Hit & Run with Matt Spiegel

1 Jordan Shusterman talks Pete Crow-Armstrong's rise, Pope being a White Sox fan (Hour 3) 44:27
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Hit & Run with Matt Spiegel

1 3rd-base problem lingers for Cubs as Matt Shaw rumors swirl pregame (Hour 4) 30:30
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Hit & Run with Matt Spiegel

1 Cubs hang on late for win over Mets in Cade Horton's MLB debut (full show) 57:16
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Hit & Run with Matt Spiegel

1 Cubs have a budding superstar in Pete Crow-Armstrong (Hour 1) 47:31
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