Stop #11: MAPPING OUT LinkedIn Content That Actually Converts with Molly Godfrey

MAPPED OUT

Lauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real business on the platform. If LinkedIn has ever felt like a chore or a weird networking event, this episode will completely change your approach.

Episode Highlights

• [00:00:37] Why LinkedIn feels like a chore and how to change that energy
• [01:16] The shift toward humanizing brands through founder presence on LinkedIn
• [06:21] Core frameworks for creating content without it taking over your life
• [13:50] The three-part content strategy: Value, Personal Story, and Social Proof
• [14:46] Why thought leadership posts need to dig deeper than basic how-tos
• [17:42] Bottom-of-funnel content that actually converts to sales
• [20:31] How LinkedIn works as a relationship nurturing tool
• [22:29] Using LinkedIn to warm up prospects after sales calls
• [36:40] Metrics that actually matter on LinkedIn
• [41:12] Mapped Out Moment: Your three-post framework homework

What You'll Learn

• How to create a sustainable three-posts-per-week LinkedIn strategy
• The difference between value content that builds trust vs. basic educational posts
• Strategic personal storytelling that connects without oversharing
• How to create social proof content that naturally leads to sales conversations
• Why giving each post a specific job (trust, connect, convert) improves results
• How to use LinkedIn as a nurturing tool for sales prospects
• Metrics that matter more than vanity engagement numbers
• How to format posts for easy reading and better engagement
• The power of boilerplate signatures to reinforce your expertise

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Expert in content marketing and web design
• Website: brandgoodtime.com
• Instagram: @brandgoodtime

Aurrie Hicks

• Founder of Hopson Rae
• Expert in digital content and brand strategy
• Website: hopsonrae.com
• Instagram: @hopsonrae

Meet The Guest Molly Godfrey

• LinkedIn strategist and coach
• Helped over 200 founders build their voice on LinkedIn
• Advocates for minimalist, strategic approach to LinkedIn content
• Find her on LinkedIn: Molly Godfrey
• Newsletter: https://molly-godfrey.kit.com/mailinglist?_gl=1*5tydo3*_gcl_au*NDE2MDE5NDExLjE3MzgwMDE1MzQ.

Resources Mentioned

• Three-post weekly framework: Value, Personal Story, Social Proof
• LinkedIn boilerplate strategy
• Post formatting for easy reading
• Sales Navigator for outbound strategy
• Conference networking + LinkedIn content combination

Connect With Us

Ready to implement Molly's strategy? Our DMs are open! Visit mappedoutpod.com to join our email list and get our weekly Flight Deck newsletter every Friday with deeper LinkedIn tactics and templates.

Subscribe wherever you get your podcasts, and don't forget to leave a review if this episode helped clarify your LinkedIn strategy!

#MappedOutPodcast #LinkedInStrategy #ContentMarketing #ThoughtLeadership #B2BMarketing #PersonalBranding #SocialSelling #LinkedInContent #FounderLife #BusinessGrowth