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When Your Backpack Talks Back with Hyperlite Mountain Gear
Manage episode 486560507 series 3549649
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Episode Description:
Welcome to AI Powered by People! In this episode, host Sarah Nagle steps into the world of Hyperlite Mountain Gear, a brand renowned for its minimalist, high-performance backcountry equipment. We explore Hyperlite's commitment to purposeful design, ultralight construction, and rugged durability, fueled by materials like Dyneema. Discover how the brand connects with its passionate user community and how customer insights shape their innovation. The episode culminates in a unique conversation: what if your gear could talk? We hear from Hyperlite's Head of Sales and Marketing, dedicated backpackers, and even an AI-voiced Hyperlite Southwest 55 pack, sharing its trail-worn wisdom.
Host: Sarah Nagle
Guest: Jackie Burlidge, Head of Sales and Marketing at Hyperlite Mountain Gear.
Special AI Guest:"Southie," the AI-voiced Hyperlite Southwest 55 Pack
What would you ask your backpack if it could talk? Share your ideas using #AIPoweredByPeople.
Reach out on social media if you want to hear from your favorite products or brands.
Join us every Tuesday for new episodes of AI Powered by People.
Production Credits:
Podcast: AI Powered by People, brought to you by Vurvey Labs
Produced and Edited by: Sarah Nagle
Social Media: Katie Sizemore
Researcher: Analeis Larson
Vurvey.com
20 episodes
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