Market Shifts and Clear Cooperation: Navigating Real Estate in 2025

Get In Real about Real Estate with Howard Chung and Paul Balzotti

Paul and Howard dive into the significant industry shifts happening in 2025, including clear cooperation policies, lawsuits, and changing market dynamics that are reshaping how properties are bought and sold.
• Clear cooperation policy requires listings to be shared with all agents and the public, not kept as private exclusives
• Approximately 80% of sellers only speak with one agent, making transparency in listing strategies crucial
• Private exclusives risk creating a fragmented market that's less efficient and potentially problematic for fair housing
• John L Scott's "Listing Launch" strategy maximizes exposure through coordinated marketing and strategic open houses
• Successful selling requires understanding both the "backlog of buyers" and how to reach "off-market buyers"
• Social media advertising and financing knowledge (like 2-1 buydowns) are essential skills for today's agents
• Creating weekend buzz with proper presentation and pricing helps overcome buyer hesitation in a high-interest rate environment
If you're a real estate professional looking to navigate these changes, make sure you're staying informed about policy changes and focusing on transparent, consumer-first approaches that maximize exposure for your listings.

Chapters

1. Market Shifts and Clear Cooperation: Navigating Real Estate in 2025 (00:00:00)

2. Introducing Industry Changes for 2025 (00:00:13)

3. Clear Cooperation Policy Explained (00:01:22)

4. The Psychology of Private Exclusives (00:04:22)

5. John L Scott's Listing Launch Strategy (00:08:14)

6. Dealing with Slow-Moving Listings (00:12:41)

7. Marketing to Off-Market Buyers (00:19:47)