Mastering Receptivity

Accelerate Your Business Growth

Welcome back to Accelerate Your Business Growth! In this episode, host Diane Helbig sits down with Tom Stanfill, CEO and cofounder of Aslan Training, a global sales enablement company recognized for its impressive work training over 100,000 sellers worldwide. Tom is also the author of "Unreceptive: A Better Way to Sell, Lead, and Influence," and he’s devoted his career to helping sellers overcome buyer resistance.

Today’s conversation dives deep into why buyers have become so resistant to traditional sales approaches—and, more importantly, what sellers can do about it. Tom introduces us to concepts like the "drop the rope" technique and the power of making your prospects the hero of the story to create receptivity and genuine connection. Diane and Tom explore the underlying motives that drive buyer behavior, the impact of authenticity in sales conversations, and concrete strategies to foster trust, uncover the unvarnished truth from prospects, and influence without manipulation.

Whether you’re a seasoned sales pro, a small business owner, or simply looking to communicate more effectively and authentically, this episode is packed with actionable wisdom to help you open closed doors and accelerate meaningful business growth.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

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