89. How to Build Rapport with Clients So That They Trust You As Their Advisor

Business Advisor Podcast

On this week episode, I explored one of the most essential soft skills for advisors – building real rapport with clients. Rapport isn’t about impressing someone or pushing them forward; it’s about walking beside them, understanding their world, and supporting them at their pace. When you build that trust, conversations flow more naturally, decisions become clearer, and results happen faster.

I shared how easy it is to accidentally break rapport, especially when we fall into the trap of unconscious competence – assuming clients should understand things as quickly as we do. But true advisory work means stepping into their perspective, listening deeply, and reflecting back what they’re truly saying.

I also shared a personal story about my daughter to illustrate how different perspectives can shift an entire environment – and why fighting those differences only breaks trust.

Finally, I offered practical tips to help advisors build stronger connections with their clients, because when you lead with rapport, transformation follows.

Key Takeaways:

1. Stepping into your client’s world builds trust faster than any polished pitch.

"It's the difference between telling someone what they should see and actually stepping into their shoes to see it with them." – Amanda C. Watts

2. Matching your client’s pace is where real connection happens.

"Don't rush to the finish line while they're still lacing up their shoes." – Amanda C. Watts

3. Deep, respectful listening uncovers real challenges and creates meaningful breakthroughs.

"Don't just wait for your turn to speak. Truly listen to what they're telling you." – Amanda C. Watts

4. Curiosity builds bridges, not walls, especially when a client’s perspective doesn’t make sense to you.

"Curiosity builds bridges, not walls." – Amanda C. Watts

5. Reflecting back what you hear shows you’re paying attention and helps clients build confidence.

"Mirror back what you hear. It shows you're paying attention." – Amanda C. Watts

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