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KTM's Bankruptcy Saga: A Tale of Growth, Challenges, and the Future
Manage episode 487683597 series 3585429
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KTM has faced significant challenges leading to its recent bankruptcy, primarily stemming from an aggressive growth strategy focused on unit sales. While partnerships with Bajaj helped boost lower-cost bike production, post-COVID inflation disrupted supply chains and reduced demand. Rising interest rates negatively impacted sales, leaving KTM with substantial debt of nearly 1.5 billion euros and high dealer inventory. As they navigate this crisis, the company's future hinges on adapting to changing market conditions and managing operational costs effectively. Their story of growth, challenges and the future is still being written.
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Chapters
1. Introduction (00:00:00)
2. Focus on unit growth (00:00:54)
3. KTM has had a rocky past few years (00:03:35)
4. Oops, we're out of money! (00:08:12)
5. Lifeline from Bajaj (00:13:10)
6. Wrap up (00:22:44)
53 episodes
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