))
Building Trust: Erika Hermanson's Journey in Healthcare Communications
Manage episode 487815401 series 3511455
Content provided by Double Z Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Z Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Paid Media Playbook, we engage in a compelling conversation with Erika Hermanson, the Director of Communications at Providence Swedish. Erika shares her inspiring journey into communications, tracing her passion back to high school and her involvement in the Future Business Leaders of America. The discussion delves into the challenges and triumphs of healthcare communications, particularly during the COVID-19 crisis. Erika highlights the 'Proudly Providence Swedish' campaign, which celebrates the stories of caregivers and their connection to the organization. The episode also explores the roles of paid and organic social media, the importance of aligning communication with organizational values, and offers career advice for budding professionals.
00:00 Introduction to the Paid Media Playbook
00:40 Meet Erika Hermanson: Director of Communications at Providence Swedish
00:50 Erika's Journey into Communications
02:22 Challenges in Healthcare Communications
03:41 Proudly Providence Swedish Campaign
06:25 The Role of Social Media in Healthcare
10:09 Transitioning from Agency to In-House
13:16 Providence Swedish Values and Mission
18:20 Advice for Aspiring Communicators
20:07 Conclusion and Final Thoughts
Links and Resources:
- Erika Hermanson on LinkedIn
- Lisa Wekellis on LinkedIn
- Laura Szczes on LinkedIn
- Double Z Media Website
- Double Z Media on LinkedIn
Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!
34 episodes
Share
