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312: Design vision work and how to have a strategic impact
Manage episode 487902273 series 2428196
Thank you to our sponsor, Workflow. As a listener, you can experience the Workflow too with an exclusive 30-day trial (instead of the usual 14) — so you can see the magic for yourself. Head to workflow.design/designlife to start your extended trial today.
Femke and Charli discuss the nature of vision work—whether it’s expected of designers, how their teams create space for it, their approach to the outcomes of pitches, and the criteria they use to prioritize ideas from vision presentations.
Timestamps:
0:30 Episode start
01:23 Workflow sponsorship
02:47 Can you define what vision work is?
04:56 In your company, are you instructed to do vision work, or is it something product designers are expected to do at some point? Are you expected to present the vision?
10:37 Do you think it's important for designers to make time for this work, especially if they haven't been explicitly asked to do it?
12:47 How does Charli's team allocate time for strategic impact work, and what is their approach to it?
17:51 Have any outcomes from those pitches surprised you? For example, did you prioritize an idea that ended up being very successful?
21:53 If several design visions are presented twice a year, how do you decide when to deeply consider the ideas within those visions?
24:36 Did you go through any exercises like vision work prior to your brand redesign?
Links:
A huge shoutout to our sponsor for this episode, Workflow Make sure to check them out
Femke's new community
Femke’s course “Product strategy for designers”
Share your topic suggestions for the show with us at hello@designlife.fm
315 episodes
Manage episode 487902273 series 2428196
Thank you to our sponsor, Workflow. As a listener, you can experience the Workflow too with an exclusive 30-day trial (instead of the usual 14) — so you can see the magic for yourself. Head to workflow.design/designlife to start your extended trial today.
Femke and Charli discuss the nature of vision work—whether it’s expected of designers, how their teams create space for it, their approach to the outcomes of pitches, and the criteria they use to prioritize ideas from vision presentations.
Timestamps:
0:30 Episode start
01:23 Workflow sponsorship
02:47 Can you define what vision work is?
04:56 In your company, are you instructed to do vision work, or is it something product designers are expected to do at some point? Are you expected to present the vision?
10:37 Do you think it's important for designers to make time for this work, especially if they haven't been explicitly asked to do it?
12:47 How does Charli's team allocate time for strategic impact work, and what is their approach to it?
17:51 Have any outcomes from those pitches surprised you? For example, did you prioritize an idea that ended up being very successful?
21:53 If several design visions are presented twice a year, how do you decide when to deeply consider the ideas within those visions?
24:36 Did you go through any exercises like vision work prior to your brand redesign?
Links:
A huge shoutout to our sponsor for this episode, Workflow Make sure to check them out
Femke's new community
Femke’s course “Product strategy for designers”
Share your topic suggestions for the show with us at hello@designlife.fm
315 episodes
All episodes
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1 315: How to hire (and get hired) in a brand design role 31:48

1 313: Building relationships with PM's & Product Marketers 30:26

1 312: Design vision work and how to have a strategic impact 29:59

1 311: Hot takes on Config 2025 and new Figma features 37:56

1 310: Going back to work after an extended break 31:55

1 309: Become a design manager or stay an IC? How to make the choice. 29:53

1 307: Will AI take your design job? (Hot takes from later adopters) 30:20

1 306: Building a team for your side projects 31:11

1 305: If we started our side projects all over again... 31:08

1 304: Setting our goals and intentions for 2025 36:08

1 303: Changes in the design industry (specialists vs generalists?) 29:23

1 302: Design maturity and culture in a company (and how to influence it) 27:57

1 301: Learning management skills as a design manager 30:13
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