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Episode 559 Marketing With Bridget Willard When Was The Last Time You Looked At Your Home Page
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The SDM show, features host Rob Cairns and guest Bridget Willard discussing the importance of regularly reviewing and updating a website's homepage. They emphasize that the homepage should clearly communicate the business's purpose, be easy to navigate on various devices, and feature up-to-date information. The discussion also highlights the need for websites to be fast, accessible, and viewed as essential business infrastructure, not just an afterthought. Key takeaways include using clear language, avoiding jargon, optimizing for mobile users, and ensuring basic elements like contact forms and social links are functional and prominently placed.
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