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The Marketing-to-Product Manager Pivot: Building Digital Products That Scale - Ep. 86
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The Marketing-to-Product Manager Pivot: Building Digital Products That Scale - Ep. 86.
Join Erica and Alex as they reunite with former colleague Eszter Somogyi-Vass, who made the successful transition from marketing to product management at Profession.hu, Hungary's leading job board.
What You'll Learn:
- How marketing skills translate perfectly to product management
- The key differences between B2B and B2C product teams
- Why product and marketing must share the same KPIs to avoid silos
- How to manage change in mature digital products (22+ years old!)
- The importance of user behaviour segments vs traditional personas
- Strategies for delighting customers, not just satisfying them
Key Insights:
- Product management is like marketing but focused on different parts of the funnel
- Both roles require understanding what's good for customers AND the business
- Mature products face unique challenges compared to startup agility
- Successful collaboration requires shared goals and constant communication
About Eszter: Product Lead at Profession.hu, Hungary's top job board connecting thousands of job seekers with career opportunities daily. Previously worked in marketing for seven years before making the successful pivot to product management. Connect with Eszter here: https://www.linkedin.com/in/vass-eszter/
Chapters
0:00 - Reunion after seven years
1:32 - What does a product manager actually do?
4:33 - Breaking down Profession.hu's product teams
7:55 - How product and marketing collaborate
12:00 - Go-to-market strategies in product teams
15:25 - When to split marketing and product functions
22:06 - Avoiding silos between teams
24:28 - User behaviour segments vs personas
27:39 - Focus: Job seekers or employers?
31:10 - Biggest challenges in digital products
35:26 - Managing change with established users
40:18 - Key takeaways and advice
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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