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Empowering Vehicle Owners: Automotive Data Ownership & Monetization with MyAutoData
Manage episode 488070100 series 3594218
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In this insightful episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with Manfred Heiss, Founder of MyAutoData and President of MAUD Incorporated, to explore the revolutionary concept of automotive data ownership.
Manfred shares his extensive experience from BMW, Oracle, and Hewlett Packard, explaining how his frustration with current data practices inspired him to create MAUD—a secure cloud-based data vault empowering vehicle owners to control, manage, and monetize their automotive data.
The discussion delves into how static, dynamic, and customer experience data are collected and monetized, the impact of privacy laws like GDPR and CCPA on data ownership, and the significant untapped value of personal vehicle data estimated at $1.9 trillion globally.
Manfred also reveals strategies for engaging consumers and marketplace partners, the role of blockchain and cryptocurrency in securing data transactions, and how data sharing contributes to environmental sustainability through smarter mobility solutions.
The episode wraps with valuable advice for entrepreneurs about persistence, focus, and passion in innovation. This conversation offers a compelling look into the future of personal data empowerment, automotive innovation, and sustainable transportation.
Learn more about Manfred's work at https://myautodata.com/en/home-en/
Connect with Manfred on LinkedIn at https://www.linkedin.com/in/manfred-h-heiss-a053418/
Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/
Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com
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