Trump Media’s $2.5B Bitcoin Move: Signal or Stunt?

The Bitcoin Playbook

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Trump Media just made a $2.5B Bitcoin move. Square flipped Lightning on at the point of sale. And the Bitcoin Conference? It threw a few curveballs. In this post-conference debrief, Josh Friedeman is joined by Jon Gordon and Trey Sellers to break down treasury shifts, political plays, and business adoption trends you need to know.

🌐 CONNECT WITH JON

• 𝕏 X: @thebitcoinyogi on X
• 📸 Instagram: @jongordon9 on Instagram
• 🌍 Website: Jon's Website

🌐 CONNECT WITH TREY

• 𝕏 X: @ts_hodl on X
• 🌍 Website: Trey's Website

🌐 CONNECT WITH JOSH

• 𝕏 X:@joshuafriedeman
• 🔗 LinkedIn:@joshuafriedeman
• 📺 YouTube:@joshuafriedeman

TAKEAWAYS

• Trump Media’s treasury move blurred the line between campaign optics and Bitcoin conviction.
• Square’s Lightning rollout gives 4M merchants instant Bitcoin payment access.
• Bitcoin’s adoption is rising—but remains stuck in partisan gridlock.
• The team’s conference predictions flopped—and exposed where Bitcoin hype still outpaces delivery.
• Sound HSA aims to redefine medical finance with Lightning and patient sovereignty.
• Trump’s Rumble deal mixes alt-media, politics, and Bitcoin into one volatile cocktail.
• Is Bitcoin a strategic treasury asset—or just PR in disguise? The jury’s still out.
• Businesses want Bitcoin—but lack the playbook to use it.
• From Unchained to Square, Bitcoin’s institutional playbook is splintering—not consolidating.

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Mentioned in this episode:

Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

Velas Commerce: Biz Tech Meets Bitcoin