Small Podcaster’s Guide To Big Growth Using Analytics The Power Of The Podcast: Unlock Your Brand's Marketing Potential podcast

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Small Podcaster’s Guide to Big Growth Using Analytics

2d ago 21:54

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Are you a small business owner or marketing manager wondering how to use podcast analytics even when your show has just a handful of downloads? You're not alone, and you're definitely not wasting your time.

In this episode of The Power of the Podcast, we dive into how small podcasters can leverage analytics for real growth. We debunk the obsession with download counts and reveal how to dig into more meaningful metrics like completion rates, average listening time, and demographic data. Learn how to understand listener behavior, adjust your content strategy, and even test your calls to action like a pro.

Whether you're trying to grow your dog-walking business locally or scale your niche podcast nationally, this episode gives you the actionable insights you need, no data science degree required.

Learn how to turn basic podcast metrics into powerful growth strategies by reading between the data lines, using tools from YouTube, Apple, and Spotify effectively, testing calls to action for real insights, and setting goals that measure what truly matters.

Don’t just podcast. Podcast with purpose.

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Chapters

1. Why Analytics Matter for Small Podcasts (00:00:00)

2. Moving Beyond Download Counts (00:00:23)

3. Understanding Listener Behavior (00:02:46)

4. Key Metrics: Completions, Listening Time & Demographics (00:04:10)

5. Local vs Global Listeners: Are You Hitting the Right Market? (00:05:43)

6. Using YouTube & Video Analytics for Podcast Growth (00:08:20)

7. Turning Data Into Action: Strategies That Work (00:09:58)

8. Solo vs. Interview Episodes: What Your Audience Prefers (00:10:55)

9. Using Drop-off Points to Improve Episode Structure (00:15:00)

10. Using Calls to Action to Test Listener Engagement (00:16:06)

11. Making Analytics Part of Your Strategic Planning (00:19:05)

47 episodes