Daily Dose (Bonus) | Setting A Work-Life Destination | How To Ace Change To Be Future Ready (Subscriber-only) Follow The Feeling: Brand Builder podcast

Daily Dose (Bonus) | Setting a Work-Life Destination | How to Ace Change to be Future Ready (Subscriber-only)

2d ago 14:31

Content provided by Brand Builder Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand Builder Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features.

Listen to hear more about what's shaping fast-growing brands:

Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guarantees
Emotionally connected customers have 3x higher lifetime value than just satisfied ones
Research from industry leaders including Kanter, Ipsos, Interbrand, and WARC
The LAVEC method provides a systematic framework for building brand resonance
Lexicon (words), Audio (sounds), Visual (style), Experience (behaviors), Culture (empowerment)
Case study: Coca-Cola vs Pepsi demonstrates how emotional assets create lasting advantage, unpacking their growth from 1985 through 2025
Why ads with strong emotional pull are 4x more likely to build brand equity

Inspired by the Brand Builder Lab newsletter, this discussion on why the secret to standing out isn't just talking about your past accomplishments but clearly articulating the future you want to build.

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

Subscribe to the weekly Brand Builder Lab newsletter.

Produced by Kai D. Wright. Follow Kai on LinkedIn.

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.

💬 Text us.

Support the show

Chapters

1. Daily Dose (Bonus) | Setting a Work-Life Destination | How to Ace Change to be Future Ready (Subscriber-only) (00:00:00)

2. Legacy Brands Under Threat (00:00:20)

3. Coke vs. Pepsi: Emotional Connection (00:01:49)

4. Hard Data on Emotional Branding from Kantar, Ipsos, and WARC (00:03:25)

5. Community-First Brand Examples (00:06:25)

6. The LAVEC Method Explained (00:07:29)

7. Roots in Systems-Thinking from Donella Meadows, Daniel Kahneman, and Richard Thaler (00:10:30)

8. Creativity Applied Strategically like the NBA, Lego, ELF Beauty (00:12:15)

10 episodes