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India’s luxury watch craze is ticking up. This Chandigarh-based retailer is making the most of it

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Manage episode 489193597 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Indians are hungry for luxury watches. Just in 2024, even as exports of Swiss watches declined globally, they surged 25 per cent in India.

Interestingly, the player winning in this fast-growing market is not a legacy business house like Tata or Reliance, rather it is little-know Chandigarh-based retailer, Ethos.

What sets it apart is the strong relationships it has built with ultra-luxury watch makers over the decades. How does it do it?

Tune in.

Want to attend The Ken's next event on health, fitness and wellness? Buy tickets here. Here's your chance to help us shape the conversation: https://theken.typeform.com/to/bZhqWl2g

  continue reading

509 episodes

Artwork
iconShare
 
Manage episode 489193597 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Indians are hungry for luxury watches. Just in 2024, even as exports of Swiss watches declined globally, they surged 25 per cent in India.

Interestingly, the player winning in this fast-growing market is not a legacy business house like Tata or Reliance, rather it is little-know Chandigarh-based retailer, Ethos.

What sets it apart is the strong relationships it has built with ultra-luxury watch makers over the decades. How does it do it?

Tune in.

Want to attend The Ken's next event on health, fitness and wellness? Buy tickets here. Here's your chance to help us shape the conversation: https://theken.typeform.com/to/bZhqWl2g

  continue reading

509 episodes

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