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Expanding Access: How DTC Models and SDOH Data Are Reshaping Life Sciences
Manage episode 489223682 series 3610467
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Adam and Damion Nero, Head of Data Science, U.S. Medical at Takeda, explore how the life sciences industry is rethinking access by embracing direct-to-consumer (DTC) approaches and integrating social drivers of health (SDOH) data. Unpack the shift from centralized, one-size-fits-all models to more flexible, patient-centric strategies that meet people where they are.
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