Artwork

Content provided by Lauren Cunningham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren Cunningham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Creating a New Way to Drink + Finding Whitespace in the Market with Andrea Wightwick

51:26
 
Share
 

Manage episode 489225453 series 3579028
Content provided by Lauren Cunningham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren Cunningham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today I am joined by Andrea Wightwick! Andrea has over 20 years of experience in the consumer packaged goods (CPG) industry, specializing in strategy and portfolio growth for food and beverage brands. Her career highlights include launching iconic products like vitaminwater zero, Chobani Oatmilk, and Honest Kids and advising pet food brands such as Nestlé Purina, Rachael Ray Nutrish, and FreshPet. With a client roster exceeding 200 brands, Andrea has driven organic growth through innovative marketing strategies, from pioneering the first Amazon Go store to reshaping household consumption with creative packaging solutions like Siggi’s Skyr Yogurt Tubes.

In 2023, Andrea crafted Salty Seagull, the first bubble-free, low-calorie, non-alcoholic cocktail under the Hapsy brand. Designed to make every gathering inclusive and festive, Hapsy cocktails offer a vibrant alternative for those choosing to drink with or without alcohol.
Based in Atlanta with her husband and two children, Andrea also co-owns three additional businesses that provide IT support, cybersecurity, and AI-driven solutions to clients. She brings a wealth of expertise, creativity, and a forward-thinking approach to every venture she undertakes.

Andrea's Website

Andrea's Instagram

Hapsy's Website

Hapsy's Instagram

Giving Kitchen

  continue reading

165 episodes

Artwork
iconShare
 
Manage episode 489225453 series 3579028
Content provided by Lauren Cunningham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren Cunningham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today I am joined by Andrea Wightwick! Andrea has over 20 years of experience in the consumer packaged goods (CPG) industry, specializing in strategy and portfolio growth for food and beverage brands. Her career highlights include launching iconic products like vitaminwater zero, Chobani Oatmilk, and Honest Kids and advising pet food brands such as Nestlé Purina, Rachael Ray Nutrish, and FreshPet. With a client roster exceeding 200 brands, Andrea has driven organic growth through innovative marketing strategies, from pioneering the first Amazon Go store to reshaping household consumption with creative packaging solutions like Siggi’s Skyr Yogurt Tubes.

In 2023, Andrea crafted Salty Seagull, the first bubble-free, low-calorie, non-alcoholic cocktail under the Hapsy brand. Designed to make every gathering inclusive and festive, Hapsy cocktails offer a vibrant alternative for those choosing to drink with or without alcohol.
Based in Atlanta with her husband and two children, Andrea also co-owns three additional businesses that provide IT support, cybersecurity, and AI-driven solutions to clients. She brings a wealth of expertise, creativity, and a forward-thinking approach to every venture she undertakes.

Andrea's Website

Andrea's Instagram

Hapsy's Website

Hapsy's Instagram

Giving Kitchen

  continue reading

165 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play