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Creating a New Way to Drink + Finding Whitespace in the Market with Andrea Wightwick
Manage episode 489225453 series 3579028
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Today I am joined by Andrea Wightwick! Andrea has over 20 years of experience in the consumer packaged goods (CPG) industry, specializing in strategy and portfolio growth for food and beverage brands. Her career highlights include launching iconic products like vitaminwater zero, Chobani Oatmilk, and Honest Kids and advising pet food brands such as Nestlé Purina, Rachael Ray Nutrish, and FreshPet. With a client roster exceeding 200 brands, Andrea has driven organic growth through innovative marketing strategies, from pioneering the first Amazon Go store to reshaping household consumption with creative packaging solutions like Siggi’s Skyr Yogurt Tubes.
In 2023, Andrea crafted Salty Seagull, the first bubble-free, low-calorie, non-alcoholic cocktail under the Hapsy brand. Designed to make every gathering inclusive and festive, Hapsy cocktails offer a vibrant alternative for those choosing to drink with or without alcohol.
Based in Atlanta with her husband and two children, Andrea also co-owns three additional businesses that provide IT support, cybersecurity, and AI-driven solutions to clients. She brings a wealth of expertise, creativity, and a forward-thinking approach to every venture she undertakes.
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