))
Great Websites Always Solve These Three Levels of Customer Problems
Manage episode 489255861 series 3464011
Content provided by Lean Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lean Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Most B2B websites fail because they lead with features instead of pain points. In this episode of our freshly rebranded show, Repeatable Growth (FKA "Growth Team Radio"), Kevin Barber reveals the three-level problem framework that transforms commodity websites into conversion machines.
You'll discover:
- Why 90% of innovative brands are using commodity messaging (and losing to competitors)
- The "that's right" test that validates your problem positioning
- How to break buyers out of their current solution mindset
- The fatal flaw most advertising agencies make with cold audiences
- Kevin's kung fu ninja move for problem-level messaging
The bottom line: Before you can sell your solution, you need to become a champion of the problem you solve. Stop pushing features and start advocating for your buyer's biggest pain points.
Perfect for founders, CMOs, and marketers ready to transform their messaging from forgettable to magnetic.
85 episodes
Share
