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Faryn Brown - VP of Addressable, KINESSO
Manage episode 489395592 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.
Podcast Breakdown
00:00 - 05:13 Introductions, Travel Stories & Bold Firsts
05:14 - 12:00 Cultural Curiosity & Purposeful Exploration
12:01 - 18:00 Career Foundations & Entering Advertising
18:01 - 26:00 Diving into Programmatic & Pharma Strategy
26:01 - 36:00 Strategy, Measurement & The Power of Personalization
36:01 - End The Future of Media & Advice for Staying Ahead
134 episodes
Share
Manage episode 489395592 series 2983403
Content provided by Lamar Advertising. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lamar Advertising or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.
Podcast Breakdown
00:00 - 05:13 Introductions, Travel Stories & Bold Firsts
05:14 - 12:00 Cultural Curiosity & Purposeful Exploration
12:01 - 18:00 Career Foundations & Entering Advertising
18:01 - 26:00 Diving into Programmatic & Pharma Strategy
26:01 - 36:00 Strategy, Measurement & The Power of Personalization
36:01 - End The Future of Media & Advice for Staying Ahead
134 episodes
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Similar to Digital & Dirt
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
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Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
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