Q + A | How Do I Give a Podcast CTA That Doesn't Sound Salesy?

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads.

In this episode, I’m breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to action (yes, they’re different), what to say instead of stacking five random asks at the end of your episode, and how to say exactly what listener needs to hear to take the next step. If you’ve ever felt unsure of what to offer, how to offer it, or afraid of pushing people away when you do — this is the missing link between your content and your conversions.

Ready to give a podcast CTA that feels good and actually converts? Hit play and dive in.

1:02 – The Surprising Reason You Freeze Up When It's Time to Give a Call to Action (CTA)

2:22 – What Not Giving a CTA Is Costing You

7:36 – How to Guide Your Audience From Listener → Lead → Client

8:52 – What a Strong CTA Actually Sounds Like

14:15 – Why You Don’t Need a New Freebie for Every Episode

16:02 – The 2 CTA Entry Points I Recommend (And Use)

22:06 – How to Handle CTAs When You Have a Sponsor

24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results

Other Episodes You’ll Love:

• If Your Podcast Isn’t Converting Listeners to Leads, This Could Be Why

→ This episode was recorded on the Deity VO-7U

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