))
Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your business
Manage episode 489701942 series 3667623
Content provided by Boryana Dimitrova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Boryana Dimitrova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike.
What You’ll Learn:
- What internal branding actually means and how it influences the customer experience
- Why training employees in brand values prevents future crises
- How to build a consistent brand reputation from the inside out
- Real-world brand backlash examples (like United Airlines) and what small businesses can learn from them
- How solopreneurs can prepare now to scale with integrity and brand alignment
Key Takeaways:
- Internal branding = culture and training. It ensures your team delivers experiences aligned with your values.
- A poorly trained employee can cause massive brand damage—even outside of work hours.
- Proactive internal branding helps avoid costly mistakes and builds long-term trust with customers.
- Even if you're a team of one now, set the foundation early for consistent brand delivery as you grow.
12 episodes
Share
