Don't just listen to podcasts - watch them, says YouTube CEO

Podnews Weekly Review

- Podcasting is a mainstream media in Australia, the US and UK with over 50% of people listening to a podcast every month in each country. Our time and attention is limited so what other media is declining?
- YouTube is the main access point for news podcasts in the US.
- Why are more users willing to pay for ad-free quality digital content (behind paywalls)? What does this mean for the future of advertising if the people who can afford to pay for ad-free content are the same people advertisers want to reach?
- Why are "Downloads decreasing for many podcasts" but podcast listen/watch time is growing?
- YouTube CEO Neal Mohan spoke at Cannes Lions this week and unsurprisingly he said "people don’t want to just listen”. More worryingly, he also spoke about a new form of branded commercial advertising for podcasts. Will this be more like uninterruptible TV commercials?
Finally James has launched https://podnews.net/extras and Sam has submitted a native version of TrueFans to the Apple & Google stores.

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Chapters

1. Don't just listen to podcasts - watch them, says YouTube CEO (00:00:00)

2. YouTube's Neal Mohan (00:00:53)

3. Australia podcast data (00:15:18)

4. The Digital News Report (00:20:58)

5. Downloads are a business risk (00:27:12)

6. Round the world (00:34:38)

7. Jobs (00:48:09)

8. Awards (00:49:50)

9. Further reading (00:52:45)

10. The Tech Stuff (01:01:55)

11. The Inbox (01:12:57)

12. Sam and James's week (01:17:48)