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Leveraging Reciprocity: Ethical Influence for Speakers
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Mastering Reciprocity: Elevate Your Speaking Career Ethically
Summary
In this episode, the speaker delves into the psychology of reciprocity, one of Robert Cialdini's key principles of influence, and how it can be leveraged ethically by speakers to gain more gigs, referrals, and rebookings without rewriting presentations or begging for business. The discussion includes practical strategies like maintaining active communication with bookers, providing added value during and after talks, and avoiding manipulative tactics. Illustrative examples from Cialdini's book and real-life scenarios are shared to highlight both ethical and unethical applications of reciprocity. The episode concludes with tips on maintaining long-term relationships and ensuring that giving remains genuine and not purely transactional.
Chapters
00:00 Introduction to Reciprocity
02:06 Real World Example: Street Vendor Story
03:30 Practical Ways to Use Reciprocity as a Speaker
12:45 When Reciprocity Goes Wrong
15:47 Avoiding Manipulative Uses of Reciprocity
20:29 Give Because You Care, Not to Get
22:06 Cal l to Action and Wrap-up
Go to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedIn
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