Therese Asplund - Lighting the Path to Perfection

Focused Professional

Welcome to episode 28 of the Focused Professional Podcast. In this interview, Joe chats with Elinchrom Global Ambassador and Nikon Creator Therese Asplund. The acclaimed Swedish photographer has won many international titles and awards and is a Master Qualified European Photographer. Her prints consistently score highly in competitions, wowing the judges, and she has even managed an incredible perfect 100 at the prestigious Societies of Photographers print competition.

In this exclusive interview, Therese shares her passion for lighting and the art of mastering shadows to sculpt beautiful portraits. Her creativity finds inspiration in the hardware store, swimming pool and wherever else she may go, using her imagination to re-purpose a potential prop or location. She might not easily settle into one approach or genre, but nevertheless, her eclectic approach still results in images that are recognisably her handiwork.

Therese loves a challenge and isn't one for sitting back and taking things easy. She adapts her business to enable her to continue to be profitable despite economic downturns making it hard to raise prices, embracing new technology where it can help her as an artist and professional. At the same time, her motivation and enjoyment for her art remains the same as when it started - the joy of bringing happiness to others happy with her images.

All images © Therese Asplund - used here with permission

See Therese's website for more of her work and follow her on Instagram to keep up with the latest images and behind the scenes footage.