The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to The Page 2 Podcast: An SEO Podcast
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing
Manage episode 490342280 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.
John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.
He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.
Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.
🐍 In This Episode
- Why Google Discover now drives 65–70% of news traffic—surpassing search
- How AI Overviews & LLMs answer queries before users even click headlines
- The rise of entity & category optimization over legacy keyword targeting
- Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
- Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
- Building newsletters, apps & tokenized models to future-proof publisher revenue
- A preview of NESS Conference 2025—meet the industry’s top AI & news experts
This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.
📎 Mentioned Links & Resources:
- John Shehata on Linkedin
- John Shehata on Twitter
- NewzDash
- GDdash
- NESS Conference 2025
- 2025 News AIO Study
- John's SEO Week Presentation
- The Publisher's Survival Playbook
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
80 episodes
Share
Manage episode 490342280 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.
John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.
He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.
Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.
🐍 In This Episode
- Why Google Discover now drives 65–70% of news traffic—surpassing search
- How AI Overviews & LLMs answer queries before users even click headlines
- The rise of entity & category optimization over legacy keyword targeting
- Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
- Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
- Building newsletters, apps & tokenized models to future-proof publisher revenue
- A preview of NESS Conference 2025—meet the industry’s top AI & news experts
This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.
📎 Mentioned Links & Resources:
- John Shehata on Linkedin
- John Shehata on Twitter
- NewzDash
- GDdash
- NESS Conference 2025
- 2025 News AIO Study
- John's SEO Week Presentation
- The Publisher's Survival Playbook
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
80 episodes
All episodes
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Similar to The Page 2 Podcast: An SEO Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
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Go offline with the Player FM app!
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