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137: Grow or Die: John Morgan’s Relentless Strategy for Law Firm Expansion – Part 1
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In this episode of Great Practice, Great Life®, Steve Riley is joined by visionary attorney and entrepreneur John Morgan for a focused conversation on law firm expansion. As the founder of Morgan & Morgan, John built one of the largest plaintiffs’ firms in the United States. He explains how a growth-focused mindset and strong systems helped his firm scale in a fast-changing legal industry.
John, now 69, continues to lead with a “grow or die” mindset. Back in 2009, he wrote a speech that shaped his entire growth strategy. He compared the future of law to the shift from stagecoaches to trains, noting that big changes often arrive faster than expected. Today, he sees autonomous vehicles as the next major disruption for personal injury law. Rather than wait, he’s already building his firm to meet that future now.
Technology plays a critical role in this law firm expansion strategy. John discusses how tools like Litify, which he co-founded, and digital assets like Injury.com are helping Morgan & Morgan scale operations, streamline client intake, and stay ahead in a competitive market.
He describes “Morgan & Morgan 3.0” as a service model inspired by Amazon, focused on delivering what clients need, when they need it, with speed and reliability. This episode outlines how combining a visionary mindset with practical systems can future-proof your law firm.
Whether you’re just starting out or leading a growing practice, don’t miss John’s insight on law firm expansion that lasts.
In this episode, you will hear:
- John Morgan’s “grow or die” philosophy and its impact on Morgan & Morgan’s growth
- Challenges due to Florida’s tort reform and strategic adaptations
- Embracing technology through platforms like Litify
- Expansion into new practice areas and nationwide presence
- Vision for Morgan & Morgan 3.0, inspired by Amazon’s operational model
- Preparing for future legal landscapes, including autonomous vehicle cases
- Accountability and strategic growth within the firm using data and transparency
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If there’s a topic you would like us to cover on an upcoming episode, please email us at [email protected].
Supporting Resources:
- John Morgan: www.forthepeople.com/attorneys/john-morgan
- Morgan & Morgan: www.forthepeople.com
- Litify: www.litify.com
- Injury.com: www.injury.com
- The Summit: atticussummit.com
- John’s 2018 Summit Keynote Presentation: www.youtube.com/watch?v=7TOxZ9terqA
- Contact us to learn about our Trial Lawyers Program: atticusadvantage.com/contact-us
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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