177: The Secret to "Niching Up" and Attracting High-Value Clients with Jessica Osborn

Podcasting Mentor: Better Brave

Welcome to another episode of Better Brave! If you’re a coach or service-based entrepreneur struggling to grow your business without working 24/7, you’re in for a treat. Today, I’m joined by Jessica Osborn, an online business strategist and marketing coach with over 25 years of experience building brands. She’s also the host of She’s The Business Podcast, a published co-author, and a travel-loving mom of two!

Episode Summary:
Jessica introduces the concept of "Niching Up"—a game-changing strategy that helps coaches and service-based entrepreneurs attract premium clients while working fewer hours. She breaks down why traditional niching advice might be holding you back and how shifting your positioning can lead to a thriving, highly profitable business without the constant hustle.

Key Takeaways:
✅ What “Niching Up” really means and how it can transform your business.
✅ The biggest mistakes coaches make when defining their niche and offer.
✅ How to design a marketing strategy that brings in high-value clients—without big ad budgets.
✅ Why working less can actually help you grow your business faster.

Resources Mentioned:
📌 Jessica’s Website: Visit Here
📌 Listen to She’s The Business Podcast: Listen Here
📌 Follow Jessica on Instagram: @jessica.osborn
📌 Join Jessica’s Free Community & Resources: Access Here

Connect with Jessica:
Learn more about Jessica’s marketing strategies and business coaching:

• Business JAM program https://www.jessicaosborn.com/businessjam
• FREE training: 5 Keys to Premium Paying Clients https://jessicaosborn.com/5keys
• YouTube Channel: https://www.youtube.com/@Jessica.osborn

Final Thoughts:
If you’re tired of the hustle-and-grind approach to business, Jessica’s strategies might be the game-changer you’ve been waiting for! Tune in, take notes, and start building a business that works for you.

🎧 Hit play and let’s dive in!

Social media links:

https://facebook.com/jessicaosborn.bxcoach

https://instagram.com/jessica.osborn/

https://linkedin.com/in/jessicaaosborn/

https://www.tiktok.com/@jessicaosborn.bxcoach

https://www.threads.net/@jessica.osborn

👉Podcast Guesting ACCELERATOR details here ⬇️
https://stan.store/CandaceDudley/p/podcast-accelerator

👉 To learn more or join Aligned Business Collective membership click [HERE]

Support the show