The Role of Journalism in a World That Needs Truth

Responsibly Different™

In this episode of Fireside, Chris Marine and David Gogel sit down with veteran broadcast journalist and Edward R. Murrow Award winner Brian Yocono for a heartfelt conversation about the purpose and power of journalism.

Brian reflects on what it means to report with integrity, the evolving role of local news, and the human side of working in a newsroom. For Chris, who worked alongside Brian early in his career, this conversation is deeply personal — and rooted in the founding values of Campfire: truth, service, and showing up for people.

But it’s also a conversation with real implications for brand leaders, media buyers, and anyone responsible for allocating advertising budgets. Where media dollars go matters. When spent wisely, they can help uphold one of our nation’s foundational pillars — a free and independent press.

Whether you're a strategist, a creative, or simply someone who believes in the power of truth, this episode is a reminder that journalism still matters and it’s worth fighting for.

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Chapters

1. The Role of Journalism in a World That Needs Truth (00:00:00)

2. Welcome to Fireside (00:00:12)

3. Brian Yocono's Media Journey (00:01:15)

4. Building Trust in Modern News (00:05:07)

5. Navigating Media Ownership Challenges (00:09:45)

6. When News Hits Home (00:14:10)

7. The Weight of Journalistic Responsibility (00:21:22)

8. The Heart of Community Storytelling (00:28:55)

9. Closing Reflections on Media Impact (00:31:10)