Shelf Impactors™ Podcast - Big Agency vs Small

Shelf Impactors™ Branding and Packaging Design

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 1

Big vs Small Design Agency – Which is Better?

Podcast Hosts:

Lisa Hastings from SGK (large global agency)

Mark Grey from Blue Nectar Design (smaller, bespoke agency)

Both Mark and Lisa have previously worked at a mid-sized agency that scaled up significantly over a 20 year period.

In this first episode back heading into season 4, Mark and Lisa dive into the juicy subject of Big Agency vs Small Agency. Is growth inevitable?

Mark and Lisa discuss the pros and cons of both big and small agencies from both a client's perspective and more over from an employee's perspective. The conversation also goes on to explore whether small agencies naturally grow into large ones (via acquisitions, mergers, etc.)

Mark and Lisa debate how agency size affects creativity, client service, and project execution—challenging assumptions and exploring whether bigger really is better!

Chapters/ Timestamps

00:00 Big Agency vs. Small Agency: An Overview

07:43 Pros and Cons of Big Agencies

16:14 Exploring Small Agencies and Freelancing

24:49 Cultural Perspectives and Client Needs

28:45 OUTRO

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